Location: Arterial Road, Laindon Photographer: Bix Year of photo: 24/10/2002
Copyright: Basildon History Online Comments: |
Location: Arterial Road, Laindon Photographer: Bix Year of photo: 24/10/2002
Copyright: Basildon History Online Comments: |
Location: Arterial Road, Laindon Photographer: Bix Year of photo: 27/11/2002
Copyright: Basildon History Online Comments: |
Location: Arterial Road, Laindon Photographer: Bix Year of photo: 27/11/2002
Copyright: Basildon History Online Comments: |
Location: Arterial Road, Laindon Photographer: Bix Year of photo: 12/10/2003
Copyright: Basildon History Online Comments: The Fortune of War during demolition. |
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Fortune of War |
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Opened in 1928 as the Fortune of War Hotel by brewers Ind Coope,
it was built to replace an earlier pub, also called the Fortune of War and now a printers, that still stands in Wash
Road (West) at the junction with Noak Hill Road. In 1925 the A127 London-Southend Arterial Road
opened and the pub took full advantage of its new position at the head of the Laindon
crossroads.
Day trippers on charabanc outings to Southend would 'stop-off' for refreshments
ensuring its popularity for many years.
Years later in April 1983 the pub became known as The Hustlers, but this proved
unpopular and by January 1985, following a 400 name petition to brewers Ind Coope, one of its bars was renamed
'The Fortune'. In its final years the pub had reverted back to something of its original name;
being known as The Fortune.
In the 2000s the land value of its location far outstripped
its profit margin and rumours soon began to circulate about a possible closure and
redevelopment. This was soon confirmed and the public house closed for business in 2003 and was
demolished soon after in August 2003.
The site has been redeveloped as residential flats
in an area now known as Walnut Close.
During the late 1930s the Arterial Road was
converted to duel carriageway and around this time the A127/B1007 Laindon crossroads was upgraded
to a roundabout, which appropriately took the name of the adjacent public house. Despite the
loss of the pub, the roundabout, which has been closed to right turns since 1995, is still
referred to as the Fortune of War.
Text written 2005 with revisions 2005-2007.
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