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Fortune of War
Laindon
Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 24/10/2002
Copyright: Basildon History Online
Comments:
Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 24/10/2002
Copyright: Basildon History Online
Comments:
Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 27/11/2002
Copyright: Basildon History Online
Comments:
Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 27/11/2002
Copyright: Basildon History Online
Comments:
Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 12/10/2003
Copyright: Basildon History Online
Comments: The Fortune of War during demolition.
 
Fortune of War
Opened in 1928 as the Fortune of War Hotel by brewers Ind Coope, it was built to replace an earlier pub, also called the Fortune of War and now a printers, that still stands in Wash Road (West) at the junction with Noak Hill Road. In 1925 the A127 London-Southend Arterial Road opened and the pub took full advantage of its new position at the head of the Laindon crossroads.

Day trippers on charabanc outings to Southend would 'stop-off' for refreshments ensuring its popularity for many years.

Years later in April 1983 the pub became known as The Hustlers, but this proved unpopular and by January 1985, following a 400 name petition to brewers Ind Coope, one of its bars was renamed 'The Fortune'. In its final years the pub had reverted back to something of its original name; being known as The Fortune.

In the 2000s the land value of its location far outstripped its profit margin and rumours soon began to circulate about a possible closure and redevelopment. This was soon confirmed and the public house closed for business in 2003 and was demolished soon after in August 2003.

The site has been redeveloped as residential flats in an area now known as Walnut Close.

During the late 1930s the Arterial Road was converted to duel carriageway and around this time the A127/B1007 Laindon crossroads was upgraded to a roundabout, which appropriately took the name of the adjacent public house. Despite the loss of the pub, the roundabout, which has been closed to right turns since 1995, is still referred to as the Fortune of War.


Text written 2005 with revisions 2005-2007.
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