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Regional Shopping Centres
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Fryerns: (2)
Sub-Centre, Whitmore Way
Convenience Stores, Pendle Drive


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Whitmore Way Shops
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Location: Whitmore Way
Year of photo: 1957
Copyright: N/A
Comments: 1957 view of the original block before the extension was added in 1959.
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The construction of Fryerns neighbourhood Sub-Centre in Whitmore Way was the first large scale shopping development undertaken by Basildon Development Corporation. Building work commenced in 1952 on a three-storey block of eight shop units with upper maisonettes on what was to be the first phase of the new development. This was completed by 1953 when the first shops began opening.

The Jolly Friar public house and off licence was also incorporated into the development; opening for business in 1955.

In 1959, in what would be phase two, the three-storey block was extended and a further five units were ready to-let the same year. The extension block was built at an angle to the main parade, perhaps to utilise as much of the available space between the original block and Battleswick.

Some of the past and present traders:

Whitmore WayOpenClosed
No. 106G.A. Ling
The Andy Store
Bairstow Eves
Hardware and Ironmongery
D.I.Y., Paint & Timber
Estate Agents
1953
1970s
c.2000s
c.1970s
 
 
No. 104Gables Nursery
Diamond House
Fruit, Vegetables, Frozen Food and Flowers
Take-away
1950s
 
1980s
 
No. 102Martin the NewsagentNewsagent and Confectionery1953 
No. 100Home & Colonial
Capital Burger Bar
Foodstore
Take-away
1953
 
 
 
No. 98French and Moon
David Sames
D.K. Vohra
AA Pharmacy
Dispensing chemist
Dispensing chemist
Chemist (Mr. J.L. Dowdeswell - Opticians)
Chemist
1953
c.1960s
 
 
c.1960s
 
 
 
No. 96E.A. Orrock
Ladbrokes
Butcher
Betting shop
1950s
 
 
 
No. 94Pollard
Barton's the Bakers
Mintoo
Hosiery, Haberdashery, Wools
Bakers
Restaurant
1950s
c.1960s
1970s
 
c.1970s
 
No. 92Michelle Childrens Wear
Mace
Sub-Post Office
Hosiery, Haberdashery, Wools
Foodstore
Post Office services
 
 
 
 
 
 
No. 90Nelson & Ford Basildon Ltd.
Chuck's Motorcycles
Motorcycles & Accessories
Motorcycles & Accessories
1950s
 
 
 
No. 88Bell Cleaners and Dyers Ltd.
Wishy Washy Laundry
Dry cleaners
Launderette
c.1961
 
1960s
 
No. 86Gerald Hair Fashions
Peter's Hair Fashions
The Local
Ladies' and Gentlemen's Hairdressers
Ladies' and Gentlemen's Hairdressers
Off Licence
1950s
c.1960s
c.2000s
c.1960s
c.1981
c.2009
Battleswick
No. 1Serenity HairHairdressers  
No. 3Battleswick Fish BarFish and Chip shopc.1960s 

Pendle Drive
The two shop units at Pendle Drive were opened around August 1952. They were the first new shops to be constructed by Basildon Development Corporation who described them as pantry shops and went on to build others at different locations within the new town.

Some of the past and present traders to have occupied the units:

No. 19Grays Co-operative Society Ltd. (Co-op)
Styles
Butchers
Ladies Hairdressers
c./08/1952
 
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No. 23Grays Co-operative Society Ltd. (Co-op)
News Point
Groceries
Off-Licence & Convenience Store
c./08/1952
 
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Page added: 2013
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Other points of interest:
(1) The location for the Sub-Centre was previously the site of Fryerns Farm.

(2) Long serving socialist councillor Alf Dove was the first manager of the Co-op when it opened for business in the summer of 1952.

Text researched and written by William Cox, 2013.
Copyright © 2013, B. Cox - Basildon History Online. All rights reserved.

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