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| Yardley of London |
| Miles Gray Road, Pipps Hill |
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Location: Miles Gray Road Photographer: P.G.C. Year of photo: Copyright: Basildon History Online Comments: |
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Location: Miles Gray Road Photographer: Bix Year of photo: Copyright: Basildon History Online Comments: |
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Location: Miles Gray Road Photographer: Bix Year of photo: Copyright: Basildon History Online Comments: |
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Location: Miles Gray Road Photographer: Bix Year of photo: 26/10/2002 Copyright: Basildon History Online Comments: |
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Location: Miles Gray Road Photographer: Bix Year of photo: 26/10/2002 Copyright: Basildon History Online Comments: |
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Location: Miles Gray Road Photographer: P.G.C. Year of photo: Copyright: Basildon History Online Comments: |
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Location: N/A Photographer: Unknown Year of photo: 1972 Copyright: Unknown Comments: |
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Location: Unknown Photographer: Unknown Year of photo: 1974 Copyright: Unknown Comments: Yardley sponsored the Mclaren Formula One team 1972-1974. |
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Location: Miles Gray Road Photographer: Chris Stewart Year of photo: 1977 Copyright: Chris Stewart Source: Southend Transport Comments: Yardley staff transport coach and Lorry. The coach, an AEC Regal 1V was new in 1953 and originally operated by London Transport on behalf of British European Airways. |
| Yardley of London |
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Cosmetics maker since 1770, Yardley, named after founder
William Yardley, relocated to Basildon in 1966 after more than 60 years at their former home in
High Street, Stratford, East London. Famous worldwide for their English Lavender perfume range, the company occupied a large purpose built site on the Pipps Hill No.2 Industrial Estate at 4 Miles Gray Road, complete with additional warehouse facilities, recreation area (incorporating tennis courts and football pitch) and a 4 storey office block added in 1969. The buildings modern design earned it a Royal Institute of British Architecture award in 1975, in the industrial and commercial category. The company employed a large work force; many local to Basildon, as well as those rehoused during the 1960s move. Unfortunately, Yardley incurred financial problems in the mid 1990s, the result of which saw the company going into receivership in August 1998. This ended in the sell off of the brand name to the German firm Wella and the complete factory site for re-development as the Yardley Business Park. An on-site public auction took place over two days on 21st/22nd April 1999 with over 2,000 lots on offer. Items auctioned included office, computer and packing equipment, fork lift trucks and complete production lines for lipstick and mascara production. Following closure, the production area, canteen, club, office block and boiler house with its landmark chimney, were all demolished as part of this redevolpment, although the main storage warehouse was retained and refurbished during 2001/2002. Most of the recreational land adjacent to Luckyn Lane along with parts of the main car park, had already been sold off prior to closure. Two famous ex employees are Depeche Mode's lead vocalist Dave Gahan; a globally successful band whose four original members all lived in Basildon at the time of their formation, and Alison Moyet, who initially found fame as one half of synthpop duo Yazoo, before embarking on a successful solo career in 1984. Text written 2001 with revisions 2002-2007. Copyright © 2001-2007, Basildon History Online. All rights reserved. |
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