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Industry in Basildon
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Yardley of London: 1965-1999


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Yardley of London - Basildon Yardley of London - Basildon Yardley of London - Basildon
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Location: Miles Gray Road
Photographer: P.G.C.
Year of photo:
Copyright: Basildon History Online
Comments:
Location: Miles Gray Road
Photographer: Bix
Year of photo:
Copyright: Basildon History Online
Comments:
Location: Miles Gray Road
Photographer: Bix
Year of photo:
Copyright: Basildon History Online
Comments:
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Yardley of London - Basildon Yardley of London - Basildon Yardley of London - Basildon
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Location: Miles Gray Road
Photographer: Bix
Year of photo: 26/10/2002
Copyright: Basildon History Online
Comments:
Location: Miles Gray Road
Photographer: P.G.C.
Year of photo:
Copyright: Basildon History Online
Comments:
Location: Miles Gray Road
Photographer: Bix
Year of photo: 26/10/2002
Copyright: Basildon History Online
Comments:
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Yardley of London - Basildon Yardley sponsored Mclaren Formula one racing car 1973 Yardley of London - Basildon
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Location: N/A
Photographer: Unknown
Year of photo: 1972
Copyright: Unknown
Comments:
Location: Unknown
Photographer: Unknown
Year of photo: 1974
Copyright: Unknown
Comments: Yardley sponsored the Mclaren Formula One team 1972-1974.
Location: Miles Gray Road
Photographer: Chris Stewart
Year of photo: 1977
Copyright: Chris Stewart
Source: Southend Transport
Comments: Yardley staff transport coach and Lorry. The coach, an AEC Regal 1V was new in 1953 and originally operated by London Transport on behalf of British European Airways.
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Yardley of London

Cosmetics maker since 1770, Yardley, named after founder William Yardley, relocated to Basildon in 1966 after more than 60 years at their former home at 105 Carpenters Road & 32 High Street, Stratford, east London.

Famous worldwide for their English Lavender perfume range, the company occupied a large purpose built factory in around 19 acres of land on the Pipps Hill No.2 Industrial Estate at 4 Miles Gray Road. The site included additional warehouse facilities, recreation area - incorporating tennis courts and football pitch, a boiler house, large car park and from around June 1969, a 4 storey office block.

The buildings modern design earned it a Royal Institute of British Architecture award in 1975, in the industrial and commercial category.

The company employed a large work force; many local to Basildon, as well as those rehoused during the 1960s move. Yardley's move to Basildon had been many years in the planning; having been announced locally in April 1963, and although some aspects of the site were up and running from 1965 it wasn't until 1966 that the whole factory was fully operational.

Unfortunately, Yardley incurred financial problems in the mid 1990s, the result of which saw the company going into receivership in August 1998. This ended in the sell off of the brand name to the German firm Wella and the complete factory site for re-development as the Yardley Business Park. An on-site public auction took place over two days on 21st/22nd April 1999 with over 2,000 lots on offer. Items auctioned included office, computer and packing equipment, fork lift trucks and complete production lines for lipstick and mascara production.

Following closure, the production area, canteen, club, office block and boiler house with its landmark chimney, were all demolished as part of this redevolpment, although the main storage warehouse was retained and refurbished during 2001/2002.

Most of the recreational land adjacent to Luckyn Lane, along with parts of the main car park, had already been sold off prior to closure and redeveloped as a small retail park. The Tile Warehouse was one of the first new businesses to open here in 1999.

Two famous ex employees are Depeche Mode's lead vocalist Dave Gahan; a globally successful band whose four original members all lived in Basildon at the time of their formation, and Alison Moyet, who initially found fame as one half of synthpop duo Yazoo, before embarking on a successful solo career in 1984.

Page added: 2001
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Text researched and written by William Cox, 2001, with revisions 2002-2007.
Copyright © 2001,2002-2007, B. Cox - Basildon History Online. All rights reserved.

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Unless otherwise specified, all photographs appearing on the Basildon History website, are the sole property of Basildon History Online and are protected by copyrights and laws. You may not modify, copy, reproduce, upload, transmit, republish, post, publicly display, prepare derivative works based on, or distribute in any way Basildon History's own material without first receiving written permission. You may download photographs, images and text provided it is for your own personal non-commercial home use.

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